Whatever the educational challenge — improving assessments, personalizing learning environments, or advancing equity — public thinking plays a role in the solution. And the way the issue is framed for the public has a big effect on levels of support and engagement in the issue. How can educators and advocates decide where to start, what to emphasize, and what to leave unsaid when explaining new initiatives to the community? Julie Sweetland of the FrameWorks Institute will tackle these questions and more using evidence gathered from studies that queried more than 40,000 Americans nationwide.